Branislav Peric

L’innovation viendra des petits, pas des gros.
Une phrase qui laisse à réfléchir :

I believe the era of the big ad agency is over. And so is the time when a giant like Google or Yahoo! will dominate online advertising. The specialization, the real creativity, the new direction will come from niche agencies that specialize in particular aspects of online advertising. Those will soon be popping up like spring flowers.

L’article complet pour les plus courageux sur What’s Next.