Branislav Peric

Strawberry Frog, une agence néerlandaise que j’apprécie, a constitué un petit guide à imprimer et accrocher au mur.
Je n’en dis pas plus, lisez plutôt :

There you are. A brand. And you need to communicate with people. People you don’t know. People who haven’t invited you to the party. What to do?

Act like the uninvited guest you are. Earn your keep. Don’t interrupt. Participate. Don’t talk about yourself. Talk about them. Enrich the conversation. Add to the culture. Offer something tangible. Give people a reason to hang with you, get to know you, want to hear what you have to say. And the next time there’ s a party, if you’re really all that interesting, there’s a good chance you’ll be on the guest list.

Le premier truc que je vais faire en arrivant au bureau demain c’est l’imprimer en gros sur une feuille A3 et le scotcher derrière moi.

L’article complet ou j’ai trouvé ça.