Envie de citer Deborah Schultz, une consultante qui prêche la bonne parole aux Etats-Unis et parvient brillament à isoler l’usage réel de la technologie, déconnecté de toute forme de geek-attitude :
1. It is never ONLY about the technology
2. It is almost always about what drives us emotionally
3. Selling stuff as NEW alone just does not cut it anymore
4. Even the best technology needs a good storyteller
5. There was a time when advertisers were literate men of the future
6. When exactly did advertisers and technologists move from symbiotic relationship to antagonistic?
7. Wow, they smoked A LOT in the 60s
8. I really love mid-century modern furniture
9. Nostalgia truly is an underrated word
10. How much I really miss the sounds of the carousel wheel going click, the nano second of anticipation from lights off to the first slide and the ghostlike stream of particles that accompanied “the show”…..but that is just me being nostalgic.
