J’invite à aller lire ce joli récapitulatif des slogans des agences de la place. Pour la plupart tellement dépassés.
Celui de Wieden+Kennedy m’a plu :
Slogan: ‘Creating strong, provocative relationships between good companies and their customers’
They say: “We believe that great brands lead from the front. They provoke, inspire and change the cultural landscape. The most successful brands have fans, not customers, and the relationship between a brand and its fans is based on dialogue, not monologue.”
