Branislav Peric

Yes, I will be posting in English from now on.
For various reasons, but mostly because I would like to connect with a broader audience.

Some of the few last posts will be translated in English soon as well.

Stay tuned.

An impressing new format on Youtube.
Actually a smart combination of a piece of video content and an innovative contextualised ad format.

Simply click on the image below to get the idea, and keep watching the video until you get it.

Not to be missed: the view count.
Innovation drives interest. Enough said.

Paul Isakson just published an interesting video about the future of strategic planning, based on observation made at JWT :

The 3 key takeaways for those too lazy to watch it:

1) Help the clients set the right objectives, not just for communications but for brands and for business
2) Find the right problems to solve instead of just doing what the clients asked for
3) Find new opportunities for our clients to exploit and grow their business

I am back to duty. My real life vacations are over.

Two links that might be interesting to look at:
- a check list of what needs to be considered carefully before going social in the digital space.
- but also a set of reasons why the word “viral” needs to be abandonned.