Branislav Peric

Paul Isakson just published an interesting video about the future of strategic planning, based on observation made at JWT :

The 3 key takeaways for those too lazy to watch it:

1) Help the clients set the right objectives, not just for communications but for brands and for business
2) Find the right problems to solve instead of just doing what the clients asked for
3) Find new opportunities for our clients to exploit and grow their business